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| 基于博弈分析渠道冲突及其控制的研究 |
| The Reasearch of the Conflict and Control of Marketing Channels Based on the Analysis of the Game Theory |
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| DOI：10.3969/j.issn.1671-5322.2004.02.018 |
| 中文关键词: 渠道冲突 博弈 控制 |
| 英文关键词: the conflict of marketing channels game theory controlling |
| 基金项目: |
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| 摘要点击次数: 5322 |
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| 中文摘要: |
| 将博弈理论与渠道冲突这一实际问题联系在一起,通过对渠道冲突的成因的探讨,建立了博弈的模型并进行了理论分析,提出了用经济学的逻辑控制渠道冲突的方法,使得渠道冲突的控制和解决方法有一定的可操作性和实用意义. |
| 英文摘要: |
| The thesis connects the game theory and the conflict of marketing channels.According to the analysis of the reason for the conflict of the marketing channels, the thesis puts up a model based on the game theory and analyes the model.The thesis uses the economic logic to control the conflict of the marketing channels,which presents the ways of control and solustion to the conflict of the Marketing Channels to be useful and operable. |
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