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| 服务营销--大规模定制战略的营销新模式 |
| Service Marketing- The New Marketing Mode of Mass Customizing Strategy |
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| DOI：10.3969/j.issn.1671-5322.2001.01.019 |
| 中文关键词: 大规模定制 服务营销 差异性服务 |
| 英文关键词: mass customizing service marketing diversity service |
| 基金项目: |
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| 摘要点击次数: 3482 |
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| 中文摘要: |
| 在新经济时代里,随着科技的进步和经济的发展,市场竞争逐渐由卖方市场过渡到买方市场,一般的技术优势、产品优势已无法取得足够的竞争力,而大规模定制战略的营销新模式把服务与产品有机地相结合,既可以创造产品的差异性,也可以增加产品的附加值,从而增强企业核心竞争优势,这就是戴尔公司获得成功的关键因素之一. |
| 英文摘要: |
| In the new economic time, with the development of science, technology and economics, the marketing competition moves from the bargainer marketing to the purchaser marketing gradually. Common advantages of technologies and products couldn’ t gain enough competition power any more. However, if we integrate the services and products, we could not only create the diversity of products, but also increase the added values of products. Then the company’s core competition advantages will be enhanced which is one of the key reasons for Dell Company’s succeeding. |
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